You’re sitting in the bleachers and the roar of powerful engines starts rising in the distance; seconds later the pack of Ferrari race cars speed past and you crane your neck around trying to see what position your favourite driver is in.
That’s the typical experience of car racing fans today, but if a partnership between Intel Corp. and Ferrari Motor Sports is a success, it might be much different tomorrow. ItBusiness.CA reports that a new system that involves artificial intelligence and a fleet of drones shooting video was showcased by Intel at CES 2018 booth this year. Not only could it change the fan experience for auto racing, it’s also providing Ferrari drivers more insight into their performance.
Intel CEO announced the three-year partnership on stage during his keynote. The technology will be on full display at the Ferrari Challenge North America Series, which begins Jan. 25 in Daytona, Fla. From the fan perspective, viewers will now be able to track their favourite drivers from above thanks to Intel’s neon framework.
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“Imagine the race is happening and you’re just watching the cars go past you from that one location in the stands,” says Julie Choice, senior director and head of marketing at Intel Corp. “With the use of drones we have an aerial perspective to see the entire race track from the sky.”
Behind neon is a deep learning framework that’s powered on Intel Xeon processors, typically seen in server hardware. Continue reading about this new experience.
